Excellent client service is the number one business development tool – hands down. Marketing (reputation), relationships (business development) and responsiveness (client service) are not the same but are all required of those who make rain. Relying on random acts of marketing, and the traditional marketing mix, will ensure unwelcome challenges. Without a client-centric business culture, relying on effective communication, you will lose clients, natural rainmakers, and ultimately profits. One-to-one meeting opportunities are still the best marketing techniques. It is wise to increase the in-person/virtual contact and set up opportunities to ask for new business — and referrals. Relationship selling requires constant attention to personal communication skills. We will discuss strategies, tactics and practical tips.
The 3 Rs: Reputation, Relationships & Responsiveness
