In the inbound marketing age, branding refers to branding on the internet and the internet moves pretty fast. Brands can be built up in an instant, and they can be destroyed just as quickly. “Overnight success,” although tempting, is not a good goal for a brand to have. A successful brand should be built up over time. A slow, gradual buildup provides the opportunity to reach far more people than some flash-in-the-pan fad that’s here today and gone tomorrow. To get to the point where your voice is big, you not only need to be good at getting found – you need to have a differentiator.
Building Personal and Professional Brand
